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Article advertisement in the ISIC newsletter

Using our newsletter we regularly inform about news from the ISIC world. The ISIC newsletter includes our own content combined with communication from our other partners, which can take the form of article advertisements or banners.

Communication requirements

It is necessary that the communication is always adapted to the selected target group (e.g., high school and university students in the case of the ISIC card) and represents the value of a partner benefit in connection with the card.

  • Expected are offers on how to save money with the ISIC card, presentation of relevant products, invitations to interesting events, study and lifestyle tips etc. Thus create the content in the spirit of „save with ISIC“, „ISIC brings you/recommends“, or offer  an „ISIC TIP“.
  • Use an informal tone of voice.
  • Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
  • You can also find inspiration for your messaging in our Tone of Voice.
TARGET GROUP

ISIC cardholders: high school and university students.

The message is being delivered in the name of ISIC (ITIC/ALIVE), it is therefore necessary to keep in mind that we = ISIC when formulating content. The text should not contain phrases such as „Our product…“, „We are the leader in“ etc. which may be misleading.
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CORRECT
  • We bring you student tariffs from Vodafone starting from 487 CZK monthly
  • Get 10% off your Tesco purchases every week with ISIC
INCORRECT
  • We bring you our student tariffs starting from 487 CZK monthly
  • Get 10% off every week in our shops

Material specifications

Image
  • The image cannot contain any text
  • Dimensions: 540 x 360 px (ratio 3:2)
  • Format: JPEG/PNG
  • Image size max. 200 kB
Text
  • Headline: max. 50 characters including spaces
  • Descriptive text: max. 200–300 characters including spaces
  • It is possible to add a CTA button with max. 20 characters including spaces

Example of a complete ISIC newsletter

We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.