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Bottom banner

Through www.isic.cz we inform about our products and benefits in the world of ISIC. We use the marketing space on the web for presentation of our own or partner offers. Partner offers should be unique and exclusive to our target group.

‍Bottom banner is placed in the bottom part of the pages across the entire website. Typically, message delivery alternates between two partners.

Communication requirements

It is necessary for communication to always be tailored to the defined target group and to represent the value of the partner benefit in conjunction with the card.

  • Expected are offers on how to save money with the ISIC card, presentation of relevant products, invitations to interesting events, study and lifestyle tips etc. Thus create the content in the spirit of „save with ISIC“, „ISIC brings you/recommends“, or offer  an „ISIC TIP“.
  • Use an informal tone of voice even though target groups other than students visit out web.
  • Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
  • Creative materials may contain an ISIC graphical element (logo, ISIC globe or ID card visual), which is available for download here.
  • You can also find inspiration for your messaging in our Tone of Voice.
TARGET GROUP

Mainly high school and university students, ISIC cardholders or those interested in it. The web is also aimed at teacher (ITIC cardholders) and non-teaching school staff, students without student status and alumni (Alive cardholders).

BANNER CREATION RULES
  • The advertisement must comply with given specifications and must have correct dimensions for the requested position
  • URLs are not permitted for PDF, DOC and other types
    of files
  • Maximum URL length is 500 characters and it cannot contain diacritics

Material specifications

Banner
  • Dimensions: 990 x 100 px (desktop), 640 x 200 px (mobile)
  • Format: JPG
  • Option of one link on the entire visible part of the banner

More examples

We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.