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Page branding
Through www.isic.cz we inform about our products and benefits in the world of ISIC. We use the marketing space on the web for presentation of our own or partner offers. Partner offers should be unique and exclusive to our target group.
Page branding is visible across the web. The advertisement alternates between two partners.
Communication requirement
It is necessary for communication to always be tailored to the defined target group and to represent the value of the partner benefit in conjunction with the card.
- Expected are offers on how to save money with the ISIC card, presentation of relevant products, invitations to interesting events, study and lifestyle tips etc. Thus create the content in the spirit of „save with ISIC“, „ISIC brings you/recommends“, or offer an „ISIC TIP“.
- Use an informal tone of voice even though target groups other than students visit out web.
- Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
- Creative materials may contain an ISIC graphical element (logo, ISIC globe or ID card visual), which is available for download here.
- You can also find inspiration for your messaging in our Tone of Voice.
TARGET GROUP
Mainly high school and university students, ISIC cardholders or those interested in it. The web is also aimed at teacher (ITIC cardholders) and non-teaching school staff, students without student status and alumni (Alive cardholders).
BANNER CREATION RULES
- The advertisement must comply with given specifications and must have correct dimensions for the requested position
- URLs are not permitted for PDF, DOC and other types
of files - Maximum URL length is 500 characters and it cannot contain diacritics
Material specifications
Banner
- Total dimensions: 2 560 x 1 600 px
- Individual dimensions: according to the image
- Format: JPG
- Option of a single link on the entire visible part of the banner
More examples
