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Product sheet

Through www.isic.cz we inform about our products and benefits in the world of ISIC. We use the marketing space on the web for presentation of our own or partner offers. Partner offers should be unique and exclusive to our target group.

‍Product sheet is located in the homepage of the web and in the Discounts section. The position takes the form of a 4 image gallery and is reserved for chosen products of a single partner.

In order to guarantee the inclusion of the communication in line with the media plan, it is necessary to deliver all materials/creatives no later than the deadline specified in the email or order. In the event of late delivery, we reserve the right not to ensure or to implement the communication in the originally planned timeframe, without any compensation.

Communication requirements

Choose the products with the students in mind, even though other target groups visit our web.

  • Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
  • Creative materials may contain an ISIC graphical element (logo, ISIC globe or ID card visual), which is available for download here.
  • You can also find inspiration for your messaging in our Tone of Voice.
TARGET GROUP

Mainly high school and university students, ISIC cardholders or those interested in it. The web is also aimed at teacher (ITIC cardholders) and non-teaching school staff, students without student status and alumni (Alive cardholders).

BANNER CREATION RULES
  • The advertisement must comply with given specifications and must have correct dimensions for the requested position
  • URLs are not permitted for PDF, DOC and other types
    of files
  • Maximum URL length is 500 characters and it cannot contain diacritics

Material specifications

Logo
  • Logo in the PNG format on a transparent background
Image
  • Image dimensions: max. 200 × 200 px
  • Image size: 80 kB
  • Format: JPG
  • Each tile contains a unique link
Text
  • Product description in the tile: max. 20 characters including spaces
We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.