Product video

Through www.isic.cz we inform about our products and benefits in the world of ISIC. We use the marketing space on the web for presentation of our own or partner offers. Partner offers should be unique and exclusive to our target group.

‍Product video is placed in the ISIC LIFE blog, in the Last videos section. The section takes the form of a gallery with 4 videos. Each position is reserved for a single partner's video.

Communication requirements

It is necessary for communication to always be tailored to the defined target group and to represent the value of the partner benefit in conjunction with the card.

Expected are offers on how to save money with the ISIC card, presentation of relevant products, invitations to interesting events, study and lifestyle tips etc. Thus create the content in the spirit of „save with ISIC“, „ISIC brings you/recommends“, or offer an „ISIC TIP“.
Use an informal tone of voice even though target groups other than students visit out web.

Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
Creative materials may contain an ISIC graphical element (logo, ISIC globe or ID card visual), which is available for download here.
You can also find inspiration for your messaging in our Tone of Voice.

TARGET GROUP

Mainly high school and university students, ISIC cardholders or those interested in it. The web is also aimed at teacher (ITIC cardholders) and non-teaching school staff, students without student status and alumni (Alive cardholders).

Material specfication

Video

Format: MP4 file (with video use agreement) + 1280 x 720 px thumbnail (will be partially covered with the play icon)

We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.