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Top banner Career

Through www.isic.cz we inform about our products and benefits in the world of ISIC. We use the marketing space on the web for presentation of our own or partner offers. Partner offers should be unique and exclusive to our target group.

‍Top banner Career is placed on the top part of the Career section homepage. Up to three partners alternate n the position in a short interval.

Communication requirements

Tailor the message topic to the student audience. In the Careers section, it is advisable to promote topics related to job opportunities, education, career preparation within companies, etc.

  • Use an informal tone of voice even though target groups other than students visit out web.
  • Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle. You can also find inspiration for your messaging in our Tone of Voice.
TARGET GROUP

Mainly high school and university students, ISIC cardholders or those interested in it. The web is also aimed at teacher (ITIC cardholders) and non-teaching school staff, students without student status and alumni (Alive cardholders).

BANNER CREATION RULES
  • The advertisement must comply with given specifications and must have correct dimensions for the requested position
  • URLs are not permitted for PDF, DOC and other types
    of files
  • Maximum URL length is 500 characters and it cannot contain diacritics

Material specifications

Banner
  • Dimensions: 950 x 250 px
  • Format: JPG
  • Option of a single link on the entire visible part of the banner
We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.