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Benefit partner profile

Within the Discounts in the Czech Republic section, we offer users an overview of partners providing discounts within the Czech Republic to holders of ISIC/ITIC/IYTC/Alive cards. The same overview is also available to users in the Alive App.

The discount provider's profile will be displayed on both the website and the app when clicking on the tile in the overview of all providers. The profile includes detailed information about the company, a description of the benefit, and a definition of the discount or multiple discounts.

Communication requirements

The topic of the communication should be an engaging description of the provided benefit, information about the provider and a clear definition of the discount or discounts.

  • Ideally, choose a vibrant, colorful photo that represents your service or product as your illustrative image, not your logo.
  • Use an informal tone of voice even though the information even though the information is intended for other target groups besides students.
  • Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
  • You may find inspiration for your communication in our Tone of Voice.
TARGET GROUP

User groups of our cardholders:

  • ISIC – students of secondary schools or universities
  • ITIC – teachers
  • Alive – non-teaching school staff, graduates and students who aren't eligible for an ISIC card (for example combined form students)
  • IYTC – people up to 26 years, who do not have eligibility for an ISIC or Alive

Material specifications

Short descriptive text in a tile
  • 75-100 characters including spaces
  • Engaging description of the benefit which should catch the users attention and motivate him to read the discount detail
Image in a tile
  • Format: JPG
  • Dimensions: 2 000 x 1 000 px, aspect ratio 2:1
  • Size: max. 200 kB
  • The image cannot contain text
Your logo within the profile
  • Format: PNG on a transparent background
  • Dimensions: 300 x 300 px
Descriptive text within the profile
  • 500–1 000 characters including spaces
  • Basic information about the provider, his products or services
Images within the profile
  • 3 to 10 images of the reduced-price product, or alternatively the store, or a photograph demonstrating the use of the product or service
  • Format: JPG
  • Dimensions: 2 000 x 1 000 px, aspect ratio 2:1
  • Size: max. 200 kB
Discount definition
  • Not necessary to provide, we will fill in ourselves according our cooperation agreement

More examples

We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.