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Exclusive newsletter

Through our newsletters, we regularly inform about news from the world of ISIC. An exclusive newsletter offers a space to deliver a message from a single partner hand-in-hand with the ISIC brand.

Communication requirements

It is necessary that the communication is always adapted to the selected target group (e.g., high school and university students in the case of the ISIC card) and represents the value of a partner benefit in connection with the card.

  • Expected are offers on how to save money with the ISIC card, presentation of relevant products, invitations to interesting events, study and lifestyle tips etc. Thus create the content in the spirit of „save with ISIC“, „ISIC brings you/recommends“, or offer  an „ISIC TIP“.
  • Use the appropriate tone of voice for the target group - informal for ISIC cardholder and formal for ITIC and Alive cardholders.
  • Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
  • All creative materials must contain at least one ISIC graphical element (logo, ISIC globe or ID card visual), which is available for download here.
    You can also find inspiration for your messaging in our Tone of Voice.

The message is being delivered in the name of ISIC (ITIC/ALIVE), it is therefore necessary to keep in mind that we = ISIC when formulating content. The text should not contain phrases such as „Our product…“, „We are the leader in“ etc. which may be misleading.
‍

CORRECT
  • We bring you student tariffs from Vodafone starting from 487 CZK monthly
  • Get 10% off your Tesco purchases every week with ISIC
INCORRECT
  • We bring you our student tariffs starting from 487 CZK monthly
  • Get 10% off every week in our shops

Modules available for newsletter creation

Module 1
Module 2
Module 3
Module 4
Module 5
Introductory communication (mandatory)

This module is always included in the newsletter.

Module elements specifications:
Your logo
  • Logo in the PNG format on a transparent background (AI, EPS, SVG are also possible)
Introductory image
  • The image cannot contain any text
  • Format must be JPEG or PNG
  • Dimensions: 6:3 rectangle (650 x 350 px)
  • Image size max. 200 kB
Headline of the introductory message
  • Length max. 50 characters including spaces
Text of the introductory message (optional)
  • Length max. 200–300 characters including spaces
  • It is possible to also add a CTA button max. 20 characters long including spaces
Text block (optional)

Includes only headline and text of newsletter width.

Module elements specifications:
Headline about the text block
  • Max. 50 characters including spaces
Text
  • Any length (we recommend separating longer texts with paragraphs and subheadlines)
  • It is possible to also add a CTA button max. 20 characters long including spaces
Tiles with text and an image (optional)

Two tiles next to each other (below each other on mobile) including an image and shorter descriptive text in the
lower part.

Module element specification:
Headline above the tiles
  • Max. 50 characters including spaces
Images
  • Image cannot contain any text
  • Dimensions: 540 x 360 px (ratio 3:2)
  • Format: JPEG/PNG
  • Image size max. 200 kB
  • Images contain a hyperlink by default
Text in the tile
  • Headline of the descriptive text: max. 50 characters including spaces
  • Descriptive text: max. 200-300 characters
    including spaces
  • Recommendation: if you have two tiles next to each other, prepare the descriptive texts in similar length
  • It is possible to also add a CTA button max. 20 characters long including spaces
Produktové dlaždice (volitelné)

Slouží pro nabídku konkrétních produktů. Standardně jsou zobrazeny 3 produkty v jedné řadě (v mobilním zobrazení pod sebou).

Specifikace prvků modulu:
Nadpis nad dlaždicemi (nepovinné)
  • Max. 50 znaků vč. mezer
Obrázek
  • Obrázek nesmí obsahovat žádný text
  • Rozměr: 540 x 360 px (poměr 3:2)
  • Formát: JPEG/PNG
  • Velikost obrázku max. 200 kB
  • Obrázky standardně obsahují hypertextový odkaz
Text v dlaždici
  • Název produktu: max. 40 znaků vč. mezer (ideálně kolem 30)
  • Stručný popis: max. 100 znaků vč. mezer
  • Doporučení: pokud máte více produktových dlaždic vedle sebe, připravte popisy tak, aby byly obdobně dlouhé
  • CTA tlačítko: max. 20 znaků vč. mezer
Podélný banner (volitelný)

Mezi moduly lze vložit také banner zpracovaný dle výše uvedených komunikačních požadavků.

Specifikace prvků modulu:
  • Rozměry: 650 x 150 px (desktop zobrazení), 640 x 200 px (mobilní zobrazení)
  • Formát: JPEG/PNG
  • Velikost banneru max. 200 kB

Example of a complete newsletter

We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.