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Facebook and Instagram campaign

Using Facebook and Instagram we regularly inform about news from the ISIC world, we communicate with the target group and strive to offer interesting content to follow.

Communication requirements

It is necessary for the communication to always be tailored to the chosen target group (for example high school and university students in the case of the ISIC card) and for it to present the value of the partner benefit in connection to the ID card.

  • The creative material must be interesting, relevant and contain a clear ISIC (ITIC/Alive) benefit message at first sight.
  • Expected are offers on how to save money with the ISIC card, presentation of relevant products, invitations to interesting events, study and lifestyle tips etc. Thus create the content in the spirit of „save with ISIC“, „ISIC brings you/recommends“, or offer  an „ISIC TIP“.
  • Use an informal tone of voice even though other target groups follow us.
  • Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle
  • All creative materials must contain at least one ISIC graphical element (logo, ISIC globe or ID card visual), which is available for download here.
    You can also find inspiration for your messaging in our Tone of Voice.

The message is being delivered in the name of ISIC (ITIC/ALIVE), it is therefore necessary to keep in mind that we = ISIC when formulating content. The text should not contain phrases such as „Our product…“, „We are the leader in“ etc. which may be misleading.
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CORRECT
  • We bring you student tariffs from Vodafone starting from 487 CZK monthly
  • Get 10% off your Tesco purchases every week with ISIC
INCORRECT
  • We bring you our student tariffs starting from 487 CZK monthly
  • Get 10% off every week in our shops

Material specifications

For maximum effectiveness of the campaign we recommend submitting multiple variants of creative material. It is appropriate to also consider a short video format.

Along with the materials, please also provide the targeting requirements for the campaign.
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Creative material
  • Format: JPG, PNG or open data assets (PSD, AI, INDD)
  • Dimensions: 1080 × 1080 px, 1200 × 628 px, 1080 x 1920 px
  • Recommended ratio of text in an image max. 20%
Text
  • Primary text: 125 characters including spaces are recommended
  • Title: 40 characters including spaces are recommended
  • Description: 30 characters including spaces (optional)
  • It is possible to provide multiple variants of text (preferred) - up to 5 titles and 5 versions of primary text
  • We recommend a clear message in the form of a CTA (call to action)
URL
  • Link to the target site
Video (optional)
  • Format: MP4 or MOV
  • Dimensions: 1 280 x 720 px
  • Minimum width: 1 200 px
  • Aspect ratio: 16:9 or 9:16 (vertical)
  • Maximum file size: up to 10 GB
  • Recommended length: 15-30 seconds

More examples

We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.