Facebook / Instagram stories

Through Facebooku and Instagram we regularly inform about news from the world of ISIC, communicate with the target group and we strive to offer interesting content to follow. We publish our own ISIC content in combination with messaging of our partners.

Communication requirements

It is necessary for communication to always be tailored to the defined target group and to represent the value of the partner benefit in conjunction with the card.

Expected are offers on how to save money with the ISIC card, presentation of relevant products, invitations to interesting events, study and lifestyle tips etc. Thus create the content in the spirit of „save with ISIC“, „ISIC brings you/recommends“, or offer an „ISIC TIP“.
Use an informal tone of voice even though other target groups follow us.

Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
All creative materials must contain at least one ISIC graphical element (logo, ISIC globe or ID card visual), which is available for download here.
You can also find inspiration for your messaging in our Tone of Voice.

TARGET GROUP

Mainly students of secondary schools and universities. A smaller part of the audience is made up of teachers, other school workers and graduates.

The message is being delivered in the name of ISIC (ITIC/ALIVE), it is therefore necessary to keep in mind that we = ISIC when formulating content. The text should not contain phrases such as „Our product…“, „We are the leader in“ etc. which may be misleading.
‍

CORRECT

We bring you student tariffs from Vodafone starting from 487 CZK monthly
Get 10% off your Tesco purchases every week with ISIC

INCORRECT

We bring you our student tariffs starting from 487 CZK monthly
Get 10% off every week in our shops

Material specifications

Your logo

Logo in the PNG format on a transparent background (AI, EPS, SVG are also possible)

Creative material

Photo without text or open asset data.
Format: JPG, PNG or open data (PSD, AI, INDD)
Size: 1080 × 1920 px
In the case of stories we recommend leaving about 14% (250 px) from the top edge free of any text or elements such as logos. This will prevent them from being covered by the profile icon or call-to-action buttons.
A target URL which the user may visit.
It is possible to provide Stories with multiple images (up to 3)

More examples

We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.