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In-App notifications in Alive App

Alive App is designed to allow cardholders to quickly display their card and easily search for and use discounts. Through notifications, we inform users of news, primarily related to card benefits. These may include ISIC announcements or announcements from individual benefit partners.

The In-App notification appears within the app where it can be viewed in the Notification section.

Communication requirements

It is necessary for communication to always be tailored to the defined target group and to represent the value of the partner benefit in conjunction with the card.

  • Information about new scenes, limited offers and exclusive news from benefit partners is expected. The notification must be clearly and effectively formulated and the headline must contain both the name of the partner and the name ISIC (or the name of a different ID card), for example „20% discount in Knihy Dobrovský with an ISIC card“, „PAUL offers free 1+1 croissant for ISIC cardholders“, „ISIC TIP: get a new card with a LoL design from KB“ etc.
  • Use the appropriate tone of voice for the target group - informal for ISIC cardholder and formal for ITIC and Alive cardholders.
  • Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
  • You can also find inspiration for your messaging in our Tone of Voice.
TARGET GROUP

User groups of our cardholders:

  • ISIC – students of high schools and/or universities
  • ITIC – teachers
  • Alive – non-teaching school staff, graduates and students who aren't eligible for an ISIC card.

Within a given group it is possible to target a specific user segment if needed, typically according to age or location. In the case where you wish to target multiple groups it s necessary to submit multiple variants that correspond to  chosen target groups.

The message is being delivered in the name of ISIC (ITIC/ALIVE), it is therefore necessary to keep in mind that we = ISIC when formulating content. The text should not contain phrases such as „Our product…“, „We are the leader in“ etc. which may be misleading.
‍

CORRECT
  • We bring you student tariffs from Vodafone starting from 487 CZK monthly
  • Get 10% off your Tesco purchases every week with ISIC
INCORRECT
  • We bring you our student tariffs starting from 487 CZK monthly
  • Get 10% off every week in our shops

Material specification

Headline
  • Length: max. 50 characters without spaces
  • Has to accurately characterize notification content and contain both the name of the partner and the ISIC name (or the name of a different card)
  • In the moment of the notification appearing on the screen, the first 15-30 characters of the title are visible (depending on the type of device). Therefore, it is advisable to place the keywords that will pique interest at the very beginning.
Text
  • Length max. 150 characters including spaces
  • Without links
CTA button actions:
  • Opening a detailed page of the specific discount provider (within the app)
  • Opening the contest section (within the app)
  • Opening an external landing page designed for cardholders (e.g., with a student program for ISIC cardholders) - the URL needs to be provided
Image (optional)
  • We do not recommend the image including text given the small size
  • Dimensions: 2 000 x 1 000 px (aspect ratio 2:1)
  • Format: PNG
We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.