PR Article

Through the blog ISIC LIFE we bring students content which informs them about benefits in the ISIC world, inspires them in various aspects of their life and not least of all, entertains them. If offers appear in our blog, they are unique and exclusive for our target group. We create our own content but we also publish partner PR articles.

Communication requirements

It is necessary for communication to always be tailored to the defined target group and to represent the value of the partner benefit in conjunction with the card.

Expected are offers on how to save money with the ISIC card, presentation of relevant products, invitations to interesting events, study and lifestyle tips etc. Thus create the content in the spirit of „save with ISIC“, „ISIC brings you/recommends“, or offer an „ISIC TIP“.
Use an informal tone of voice even though other target groups follow us.
The article should be in the format of a news article, which brings facts, interesting information, tips or solutions and displays a knowledge of the target group's situation. The article cannot seem like a mere advertisement.

Communication cannot contain vulgarisms or other unethical elements, nor incite violence or an unhealthy lifestyle.
You can also find inspiration for your messaging in our Tone of Voice.

TARGET GROUP

Mostly high school and university students, ISIC cardholders.

The message is being delivered in the name of ISIC (ITIC/ALIVE), it is therefore necessary to keep in mind that we = ISIC when formulating content. The text should not contain phrases such as „Our product…“, „We are the leader in“ etc. which may be misleading.
‍

CORRECT

We bring you student tariffs from Vodafone starting from 487 CZK monthly
Get 10% off your Tesco purchases every week with ISIC

INCORRECT

We bring you our student tariffs starting from 487 CZK monthly
Get 10% off every week in our shops

Material specifications

Headline

Character count: 45-60 characters including spaces
It has to adequately characterize content of the article
Capital letters, bold font, or other text highlighting are not allowed
It cannot contain the URL address, a clickable link, a statistics tracking address, or an image

Introductory paragraph

Character count: 200-245 characters including spaces
Text teaser to the article
Capital letters, bold font, or other text highlighting are not allowed
It cannot contain the URL address, a clickable link, a statistics tracking address, or an image

Own article

Length: min. 300 words (we don't recommend exceeding 900 words)
Content of the article must be unique (you can't use text published elsewhere)
Text must be divided into paragraphs and must contain subheadlines H2, H3 etc.
It must contain at most 3 external links
Text must be visibly separate from the introductory paragraph

Images and videos

Thumbnail image: 570 x 380 px (wide). Thumbnail image cannot seem like an advertisement.
Every article should contain at least one 810 x 540 px (wide) image
If you want two images beside each other, both should be 400 x 300 px
Send images as attachments (.jpg, .jpeg formats)
In the case of many images, send them within a ZIP file
If you wish to add a video into the article, send a link to the original files uploaded on a website.

Keywords

Article should be optimized to a single keyword which should appear in the headline of the article, in at least one subheadline and, according to the length of the article, 3x to 5x evenly throughout the body of the article
We also recommend also including the keyword in the first paragraph of the text

Additional specifications

Submit the PR article in a common text format (.txt, .rtf, .doc or .docx or within an email body) in the simplest possible form. Word count can be checked on wordcounter.net

We trust you will adhere to the provided rules and recommendations when creating our joint communication. However we reserve the right to reject or adequately modify the provided materials if the content or its form does not comply with our values, rules or the intentions of our communication.